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Somebody Knows Something: Connecting with Your Audience

How biometric research gives content makers insights into viewers' experiences

Date & Time: 6 December 2022, 10:30am

Venue: Room B


Kayvan Mashayekh - Founder, Producers Without Borders

Louise Chater - Film & Entertainment Executive, Strategist & Innovator

At a time when so much content is vying for attention, it’s imperative that audiences are served the best possible version of your film, your program, and your trailer. No matter what platform, or what medium, connecting with your audience is key. And although the test screening process continues to be an integral step in finding out whether the content is hitting its mark, the way in which that is happening is changing. 

Kayvan and Louise will discuss how biometric research captures the audience's journey, providing content makers with real-time insights into how viewers are emotionally connecting with what they’re watching. 

 in association with


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